DELPHIC

Nº 032 / Working with Delphic / Capability

Do enough buyers ask this question to make it worth pursuing?

Authored by Tarak Batra, Founder, Delphic · Published 2026-07-30 · Updated 2026-08-29

Interest in a broad topic does not show whether buyers ask the precise question a firm is equipped to answer. Delphic estimates demand for that question and its common phrasings so the firm can decide whether the opportunity merits investment. The method used to produce the estimate and judge its confidence remains protected.

Topic interest is not question demand

A broad topic can attract attention without proving that buyers ask the particular question a firm is equipped to answer. Keyword volume is therefore a poor substitute for demand at the level where the firm would invest.

Delphic estimates demand for that buyer question and its common phrasings. The result helps the firm decide whether closer investigation is worthwhile before it commits research, authority or public evidence.

How the estimate and its confidence are produced remains protected.

Related questions

DISCLOSURE LINE · CORE HELD

PUBLIC AT THIS LINE

The question-level demand problem, the bounded nature of the assessment and the decision it supports.

HELD AT THIS LINE

How Delphic estimates demand and confidence for a particular buyer question.

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Nº 036 · FRAMEWORK

What does it mean for an expert firm to own a question market?

Owning a question market means becoming a credible, durable source for an important buyer need, not excluding every other source.

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Nº 029 · FRAMEWORK

Where should an expert firm expand its authority next?

A managed Knowledge Index can reveal where stronger authority, new research or a new market may deserve investment.

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Nº 009 · FRAMEWORK

When do different buyer questions belong to the same market?

Different phrasings belong together when they express the same buyer need; similar words can still conceal different decisions.

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Nº 011 · FRAMEWORK

What is a Knowledge Index, and why would an expert firm need one?

A Knowledge Index is a client-owned asset organised around the important questions the firm's expertise can answer.

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