# Delphic

> Delphic helps expert firms become discoverable and credited as authorities on the buyer questions they should own, while preserving the knowledge clients pay to access.

## Primary public surfaces
- Homepage: https://www.delphic.services/
- Knowledge Index: https://www.delphic.services/knowledge
- Machine-readable Knowledge Index: https://www.delphic.services/knowledge/index.md
- Public Knowledge MCP: https://www.delphic.services/api/mcp

## Model Context Protocol (MCP)
- Endpoint: https://www.delphic.services/api/mcp
- Transport: Streamable HTTP
- Authentication: None
- Tools: `search` finds relevant published Knowledge Index records; `fetch` returns the complete public Markdown and provenance for an exact ID returned by search.
- Scope: Public, read-only, publication-approved Knowledge Index content only. No private, client-specific or unpublished knowledge is available.
- Citation: Cite the canonical public URL returned with each record.

## Knowledge Index

> Delphic maps the commercially meaningful questions an expert firm can credibly answer, measures how AI discovers and credits that authority, and manages the public evidence used to improve the result without exposing paid knowledge. This is Delphic's own public Index.

### How AI discovery works
- How is AI changing how buyers discover and evaluate expert firms? -> https://www.delphic.services/knowledge/ai-changing-expert-discovery
- What does it mean when AI mentions, cites or recommends a firm? -> https://www.delphic.services/knowledge/mentioned-vs-cited-by-ai
- Why does AI treat the same firm differently from one question to the next? -> https://www.delphic.services/knowledge/expert-firms-lose-question-by-question
- How can a paywalled expert firm provide evidence to AI without opening its paid product? -> https://www.delphic.services/knowledge/paywall-public-evidence-gap
- Why might AI fail to cite an expert firm's work? -> https://www.delphic.services/knowledge/what-earns-an-ai-citation
- How much should an expert firm publish for AI without giving away what it sells? -> https://www.delphic.services/knowledge/optimise-disclosure-not-exposure
- Can a firm realistically improve a weak position in AI answers? -> https://www.delphic.services/knowledge/measuring-potential
- What can a firm actually change about how AI represents its expertise? -> https://www.delphic.services/knowledge/how-ai-interprets-authority
- Why can't one score show how AI treats a firm? -> https://www.delphic.services/knowledge/four-outcome-ai-position-model
- Why can't one AI answer establish a firm's position? -> https://www.delphic.services/knowledge/why-ai-position-requires-repeated-measurement
- What does it mean for an expert firm to own a question market? -> https://www.delphic.services/knowledge/own-a-question-market

### The building blocks
- When do different buyer questions belong to the same market? -> https://www.delphic.services/knowledge/question-family
- What should an expert firm publish for one important buyer question? -> https://www.delphic.services/knowledge/answer-object-for-expert-knowledge
- What is a Knowledge Index, and why would an expert firm need one? -> https://www.delphic.services/knowledge/knowledge-index-for-expert-knowledge
- What makes an expert firm's public evidence usable in AI answers? -> https://www.delphic.services/knowledge/ai-needs-evidence-before-authority

### Working with Delphic
- Who is Delphic for? -> https://www.delphic.services/knowledge/who-is-delphic-for
- What should an expert firm keep in-house, and where can an independent specialist help? -> https://www.delphic.services/knowledge/why-not-do-this-ourselves
- How is Delphic different from AEO, GEO and AI-visibility tools? -> https://www.delphic.services/knowledge/delphic-vs-seo-aeo-ai-visibility-tools
- Is improving how AI represents a firm a one-time project? -> https://www.delphic.services/knowledge/ai-citation-continuous-management
- What does Delphic actually do, end to end? -> https://www.delphic.services/knowledge/what-delphic-does-end-to-end
- Can a firm test Delphic before making a larger commitment? -> https://www.delphic.services/knowledge/proof-before-full-engagement
- How do I know whether my firm is being credited by AI? -> https://www.delphic.services/knowledge/how-delphic-measures-ai-citation
- Is a rival's stronger position in AI answers worth challenging? -> https://www.delphic.services/knowledge/diagnose-why-a-rival-wins
- Which buyer questions can a firm answer from its private expertise without giving it away? -> https://www.delphic.services/knowledge/map-private-expertise-to-question-markets
- What does an initial Delphic engagement require from the client? -> https://www.delphic.services/knowledge/how-a-delphic-engagement-is-structured
- Should a firm act on a weak position in AI answers? -> https://www.delphic.services/knowledge/selecting-an-ai-position-treatment
- Where should an expert firm expand its authority next? -> https://www.delphic.services/knowledge/question-market-intelligence
- Do enough buyers ask this question to make it worth pursuing? -> https://www.delphic.services/knowledge/estimate-query-volume-for-question-family
- Which new buyer questions could an expert firm credibly own? -> https://www.delphic.services/knowledge/identify-new-question-markets
- What should a firm change when AI overlooks its expertise on an important question? -> https://www.delphic.services/knowledge/predict-source-changes-that-move-ai-position
- Which parts of an expert firm's knowledge could shape an important buyer answer? -> https://www.delphic.services/knowledge/identify-golden-nuggets-in-expert-knowledge

### Where this is heading
- What should expert firms build as AI becomes a larger part of buyer research? -> https://www.delphic.services/knowledge/expert-knowledge-in-the-ai-economy
- What makes an expert answer valuable when AI can generate one? -> https://www.delphic.services/knowledge/what-is-an-expert-answer-worth
- What would it take for AI agents to buy expert knowledge? -> https://www.delphic.services/knowledge/agent-transactions-for-expert-knowledge


### Trails (curated reading orders)
- Why AI position matters: ai-changing-expert-discovery -> expert-firms-lose-question-by-question -> own-a-question-market -> mentioned-vs-cited-by-ai -> four-outcome-ai-position-model -> why-ai-position-requires-repeated-measurement
- How the Knowledge Index works: knowledge-index-for-expert-knowledge -> question-family -> answer-object-for-expert-knowledge -> paywall-public-evidence-gap -> optimise-disclosure-not-exposure -> map-private-expertise-to-question-markets
- How Delphic wins and holds: delphic-vs-seo-aeo-ai-visibility-tools -> what-delphic-does-end-to-end -> measuring-potential -> diagnose-why-a-rival-wins -> predict-source-changes-that-move-ai-position -> ai-citation-continuous-management
- How proof becomes growth: proof-before-full-engagement -> how-a-delphic-engagement-is-structured -> question-market-intelligence -> estimate-query-volume-for-question-family -> identify-new-question-markets -> what-is-an-expert-answer-worth