# Delphic - Inside our Index

> Delphic maps the commercially meaningful questions an expert firm can credibly answer, measures how AI discovers and credits that authority, and manages the public evidence used to improve the result without exposing paid knowledge. This is Delphic's own public Index.

## How AI discovery works
- How is AI changing discovery and evaluation for expert firms? -> https://www.delphic.services/knowledge/ai-changing-expert-discovery
- What does it mean when AI mentions, cites or recommends a firm? -> https://www.delphic.services/knowledge/mentioned-vs-cited-by-ai
- Why does AI treat the same firm differently from one question to the next? -> https://www.delphic.services/knowledge/expert-firms-lose-question-by-question
- How can a paywalled expert firm provide evidence to AI without opening its paid product? -> https://www.delphic.services/knowledge/paywall-public-evidence-gap
- What should a firm audit when AI does not cite an expert source? -> https://www.delphic.services/knowledge/what-earns-an-ai-citation
- How much should an expert firm publish for AI without giving away what it sells? -> https://www.delphic.services/knowledge/optimise-disclosure-not-exposure
- How much can an expert firm credibly improve how AI discovers and represents it? -> https://www.delphic.services/knowledge/measuring-potential
- What can an expert firm change about how AI represents its authority? -> https://www.delphic.services/knowledge/how-ai-interprets-authority
- Why can't one visibility score describe how AI positions a firm? -> https://www.delphic.services/knowledge/four-outcome-ai-position-model
- Why can't one AI answer establish a firm's position? -> https://www.delphic.services/knowledge/why-ai-position-requires-repeated-measurement

## The building blocks
- What is a question family (and what does one look like)? -> https://www.delphic.services/knowledge/question-family
- How should knowledge be structured to win citations? -> https://www.delphic.services/knowledge/answer-object-for-expert-knowledge
- What is a Knowledge Index? -> https://www.delphic.services/knowledge/knowledge-index-for-expert-knowledge
- What public evidence makes expertise inspectable to AI? -> https://www.delphic.services/knowledge/ai-needs-evidence-before-authority

## Working with Delphic
- Why can't an expert firm manage AI discovery and authority as effectively in-house? -> https://www.delphic.services/knowledge/why-not-do-this-ourselves
- How is Delphic different from AEO, GEO and AIEO products and services? -> https://www.delphic.services/knowledge/delphic-vs-seo-aeo-ai-visibility-tools
- Why does an expert firm need to keep managing how AI represents it? -> https://www.delphic.services/knowledge/ai-citation-continuous-management
- What does Delphic actually do, end to end? -> https://www.delphic.services/knowledge/what-delphic-does-end-to-end
- How does Delphic prove it works before a full engagement? -> https://www.delphic.services/knowledge/proof-before-full-engagement
- How do I know whether my firm is being credited by AI? -> https://www.delphic.services/knowledge/how-delphic-measures-ai-citation
- How can you tell why AI repeatedly credits another source? -> https://www.delphic.services/knowledge/diagnose-why-a-rival-wins
- How does Delphic map private expertise into public question markets? -> https://www.delphic.services/knowledge/map-private-expertise-to-question-markets
- How is a Delphic engagement structured? -> https://www.delphic.services/knowledge/how-a-delphic-engagement-is-structured
- How should a firm decide what to change after measuring its AI position? -> https://www.delphic.services/knowledge/selecting-an-ai-position-treatment
- How can a Knowledge Index reveal where an expert firm should expand next? -> https://www.delphic.services/knowledge/question-market-intelligence
- How does Delphic estimate query volume for a question family? -> https://www.delphic.services/knowledge/estimate-query-volume-for-question-family
- How does Delphic rank question-market opportunities? -> https://www.delphic.services/knowledge/rank-question-market-opportunities
- How does Delphic predict which source change is most likely to move an AI position? -> https://www.delphic.services/knowledge/predict-source-changes-that-move-ai-position

## Where this is heading
- Where is expert knowledge heading in the AI economy? -> https://www.delphic.services/knowledge/expert-knowledge-in-the-ai-economy
- What is an expert answer worth when AI can generate one? -> https://www.delphic.services/knowledge/what-is-an-expert-answer-worth
- What would it take for an AI agent to transact for expert knowledge? -> https://www.delphic.services/knowledge/agent-transactions-for-expert-knowledge

## Market intelligence
- Forthcoming: Who does AI credit for India capital-markets expertise?
- Forthcoming: Who does AI credit for maritime freight intelligence?
- Forthcoming: Who does AI credit for financial-markets research?

## Trails (curated reading orders)
- Start here: ai-changing-expert-discovery -> expert-firms-lose-question-by-question -> optimise-disclosure-not-exposure -> knowledge-index-for-expert-knowledge -> proof-before-full-engagement
- The disclosure principle: optimise-disclosure-not-exposure -> paywall-public-evidence-gap -> what-earns-an-ai-citation -> ai-needs-evidence-before-authority -> map-private-expertise-to-question-markets
- From measurement to treatment: how-delphic-measures-ai-citation -> measuring-potential -> diagnose-why-a-rival-wins -> predict-source-changes-that-move-ai-position -> selecting-an-ai-position-treatment -> proof-before-full-engagement
- From market map to priority: map-private-expertise-to-question-markets -> question-market-intelligence -> estimate-query-volume-for-question-family -> rank-question-market-opportunities -> how-a-delphic-engagement-is-structured