One answer is not a position
Generated answers vary. A single output can be a useful example, but it cannot establish how a firm is usually treated. Delphic therefore repeats the natural buyer questions that matter and reports the commercial outcomes separately rather than compressing them into one visibility score.
The client can inspect the evidence
A useful baseline cannot depend on a favourable screenshot or hide ordinary variation inside one score. The client can review the questions, underlying answers and source evidence. It can also repeat the questions independently. Uncertainty stays visible rather than being edited out of the story.
Research on AI-search visibility supports the need for repeated measurement: sources selected for the same query can vary across runs. Repetition does not remove that variation. It shows how much confidence a decision deserves.
What a baseline can support
A defensible baseline shows how the firm is repeatedly positioned and how much uncertainty belongs to the result. Its purpose is practical: replace the screenshot with evidence sturdy enough to support a commercial decision.